Productive vs. toxic stress
Performance Psychology Souraya Eid, CFA Performance Psychology Souraya Eid, CFA

Productive vs. toxic stress

โšก Productive stress feels like: "This is hard, but I can figure it out."
Your heart rate elevates, but your thinking stays sharp.
You feel energized after tackling the challenge, and you sleep well that night. You're stretching your capacity, not breaking it.

๐Ÿ“› Toxic stress feels like: "This is impossible, and I'm drowning."
Your mind races but can't focus.
You feel depleted even after small wins, and your sleep is restless or non-existent.
You're operating beyond your recovery capacity, and your nervous system is stuck in survival mode.

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Fundraising terms
Investor Mindset Souraya Eid, CFA Investor Mindset Souraya Eid, CFA

Fundraising terms

Hereโ€™s what every founder needs to know about term sheets:
๐Ÿ” Liquidation preference - How much investors get paid first
๐Ÿ” Participation rights - Whether they double-dip on returns
๐Ÿ” Board control - Who actually runs your company

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Founders need rythm
Performance Psychology Souraya Eid, CFA Performance Psychology Souraya Eid, CFA

Founders need rythm

๐“๐ก๐ž ๐จ๐œ๐ž๐š๐ง ๐ง๐ž๐ฏ๐ž๐ซ ๐ฌ๐ญ๐จ๐ฉ๐ฌ ๐ฆ๐จ๐ฏ๐ข๐ง๐ , ๐›๐ฎ๐ญ ๐ข๐ญ ๐๐จ๐ž๐ฌ๐ง'๐ญ ๐Ÿ๐ข๐ ๐ก๐ญ ๐ž๐ฏ๐ž๐ซ๐ฒ ๐ฐ๐š๐ฏ๐ž.

It has ๐˜ณ๐˜ฉ๐˜บ๐˜ต๐˜ฉ๐˜ฎ. It has ๐˜ง๐˜ญ๐˜ฐ๐˜ธ. It knows when to crash and when to recede.

Most founders try to be the wave; ๐œ๐จ๐ง๐ฌ๐ญ๐š๐ง๐ญ ๐Ÿ๐จ๐ซ๐œ๐ž, ๐ซ๐ž๐ฅ๐ž๐ง๐ญ๐ฅ๐ž๐ฌ๐ฌ ๐ž๐ง๐ž๐ซ๐ ๐ฒ.

The best founders learn to be the ocean; ๐ฌ๐ญ๐ž๐š๐๐ฒ, ๐ฉ๐จ๐ฐ๐ž๐ซ๐Ÿ๐ฎ๐ฅ, ๐ฌ๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ฅ๐ž.

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Impostor syndrome
Performance Psychology Souraya Eid, CFA Performance Psychology Souraya Eid, CFA

Impostor syndrome

The more you achieve, the more you feel like you're fooling everyone.

๐˜ž๐˜ฉ๐˜บ? Because your standards rise faster than your self-perception.
Last year's impossible goal becomes this year's minimum expectation.

Your brain focuses on the gap between where you are and where you think you should be, not how far you've actually come.

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